About Our Founder

 Panagiotis Dimitrelis has 20 years of professional experience combining corporate, consulting and entrepreneur expertise, a strong ability in establishing effective business relationships with senior management and sound analytical skills and experience in identifying business opportunities, appreciating risks and influencing decision making, planning and implementation in a business.

Panagiotis is a graduate of the University of Sheffield where he gained a Masters in Statistics and a member of INSEAD alumni. Following graduation he started his professional career in 2002 with HSBC Group, where he worked in the retail banking and wealth management line of business within the organisation in the UK. He held several positions managing and leading teams and developing expertise in Analytics. During his 11-year tenure at HSBC Group, he provided leadership and assistance in various business areas including Marketing, Channels, Products, Business Performance, Finance, CX and Retail Leadership teams and received several awards for exceptional contribution.

Our story begins in 2014 when Panagiotis embarked on a journey within the media advertising industry. Holding a senior consulting position as the Head of Customer Analytics at ZenithOptimedia before deciding to create Eupnea in 2016.